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egneph.com
Introduction
How to use these guidelines
Brand purpose and guiding principles
Brand identity
Brand voice
Brand positioning
Brand promise
Logo guidelines
Anatomy
Size
Clear space and sizing
One-color solid logos
Backgrounds
Proportions
Co-branding and partner lockups
Color System
Color usage guidelines
Secondary and accent colors
Analytics Color Palette Expansion
Typography
Primary and secondary typefaces
Hierarchy and styles
Tracking and kerning guidelines
Imagery and illustration
Photography style
Iconography
Dos and don’ts
Messaging
Core Messaging
Audiences
Introduction
How to use these guidelines
Brand purpose and guiding principles
Brand identity
Brand voice
Brand positioning
Brand promise
Logo guidelines
Anatomy
Size
Clear space and sizing
One-color solid logos
Backgrounds
Proportions
Co-branding and partner lockups
Color System
Color usage guidelines
Secondary and accent colors
Analytics Color Palette Expansion
Typography
Primary and secondary typefaces
Hierarchy and styles
Tracking and kerning guidelines
Imagery and illustration
Photography style
Iconography
Dos and don’ts
Messaging
Core Messaging
Audiences
Introduction
How to use these guidelines
Brand purpose and guiding principles
Brand identity
Brand voice
Brand positioning
Brand promise
Logo guidelines
Anatomy
Size
Clear space and sizing
One-color solid logos
Backgrounds
Proportions
Co-branding and partner lockups
Color System
Color usage guidelines
Secondary and accent colors
Analytics Color Palette Expansion
Typography
Primary and secondary typefaces
Hierarchy and styles
Tracking and kerning guidelines
Imagery and illustration
Photography style
Iconography
Dos and don’ts
Messaging
Core Messaging
Audiences