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egneph.com
  • Introduction
    • How to use these guidelines
    • Brand purpose and guiding principles
  • Brand identity
    • Brand voice
    • Brand positioning
    • Brand promise
  • Logo guidelines
    • Anatomy
    • Size
    • Clear space and sizing
    • One-color solid logos
    • Backgrounds
    • Proportions
    • Co-branding and partner lockups
  • Color System
    • Color usage guidelines
    • Secondary and accent colors
    • Analytics Color Palette Expansion
  • Typography
    • Primary and secondary typefaces
    • Hierarchy and styles
    • Tracking and kerning guidelines
  • Imagery and illustration
    • Photography style
    • Iconography
    • Dos and don’ts
  • Messaging
    • Core Messaging
    • Audiences
  • Introduction
    • How to use these guidelines
    • Brand purpose and guiding principles
  • Brand identity
    • Brand voice
    • Brand positioning
    • Brand promise
  • Logo guidelines
    • Anatomy
    • Size
    • Clear space and sizing
    • One-color solid logos
    • Backgrounds
    • Proportions
    • Co-branding and partner lockups
  • Color System
    • Color usage guidelines
    • Secondary and accent colors
    • Analytics Color Palette Expansion
  • Typography
    • Primary and secondary typefaces
    • Hierarchy and styles
    • Tracking and kerning guidelines
  • Imagery and illustration
    • Photography style
    • Iconography
    • Dos and don’ts
  • Messaging
    • Core Messaging
    • Audiences
  • Introduction
    • How to use these guidelines
    • Brand purpose and guiding principles
  • Brand identity
    • Brand voice
    • Brand positioning
    • Brand promise
  • Logo guidelines
    • Anatomy
    • Size
    • Clear space and sizing
    • One-color solid logos
    • Backgrounds
    • Proportions
    • Co-branding and partner lockups
  • Color System
    • Color usage guidelines
    • Secondary and accent colors
    • Analytics Color Palette Expansion
  • Typography
    • Primary and secondary typefaces
    • Hierarchy and styles
    • Tracking and kerning guidelines
  • Imagery and illustration
    • Photography style
    • Iconography
    • Dos and don’ts
  • Messaging
    • Core Messaging
    • Audiences