How to use these guidelines
This brand guidelines portal is a foundational tool for anyone creating content, communications, or experiences on behalf of Evergreen Nephrology. Whether you’re designing collateral, writing copy, producing digital assets, or partnering with our team, this guide will help ensure alignment across all touchpoints.
Here’s what you’ll find here:
- Visual guidelines for using the Evergreen Nephrology logo, color palette, typography, and imagery
- Verbal guidelines including voice, tone, and core messaging
- Practical examples and usage rules to protect the integrity of our brand
- Use this portal as a source of truth—and if you’re ever unsure, reach out to the brand team at TCD Brands:
Brand purpose and guiding principles
Our purpose
We empower people with kidney disease to live each day to the fullest.
Guiding principles
- Patient-centered: Because nothing matters more than positively impacting as many lives as possible
- Respectful: As we seek to understand others, appreciate differences, and show radical empathy
- People-driven: Because we’re fueled by our most valuable asset—those who are devoted to our purpose
- Honorable: In our work, always doing what’s right and making decisions for the greater good
- Persistent: In our efforts to continuously learn, collaborate, problem-solve, and evolve our care
- Bold: In our actions by thinking big, taking risks, and holding ourselves accountable