Brand identity

The Evergreen Nephrology brand is grounded in purpose, clarity, and innovation. Below are our foundational statements:

Brand voice

Tone: Sympathetic, authentic, inspirational, direct, and honest. We strive to make things more personal by speaking in a friendly, warm, and relatable tone
throughout all communications.

Personality:

  • Frank – about what makes things hard
  • Curious – about what each context requires
  • Optimistic – about what can be different
  • Thoughtful – about how we engage with others 


Language: We use language that is easy and clear to understand. This means avoiding big, complex words and ideas when we have the option to simplify. We focus on answering why we do things, not how we do them. Our “why” is our patients, whose health and needs come first.

Brand positioning

In the complex world of kidney disease, we simplify. We break down barriers to care by connecting the right team, resources, and support. This not only enhances the quality of care but also makes it easier to understand and access.

Brand promise

We work hard for our patients and partners to improve outcomes.